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Pricing Is a Critical Component for your Business

Posted By Erin L. Lasch CAE, Tuesday, October 17, 2017

“If you don’t get the pricing component correct, you will suffer in your business,” Debbie Sardone told attendees at the October 10 Hot Topic Tuesday from ARCSI, A Division of ISSA. Debbie is a leading expert in the cleaning industry, starting her business Buckets and Bows out of the trunk of her car and growing it to one of the largest maid services in the country. Her global consulting business, The Maid Coach, also helps maid service owners get where they want to be in business.

 

You need to do your research Sardone told the audience because “pricing is definitely geographical.” That means there is no standard pricing for the industry. Pricing will vary depending on where your business is. Sardone said that unfortunately, “with a lot of companies, their pricing does not reflect their area of the country.”

She stressed the need to make sure owners are “fully aware of the prices in your area.” She suggested calling around and getting some quotes so you can compare your prices to your competition.

 

But, as a member of ARCSI, A Division of ISSA, you have joined the ranks of the professional community. What does that mean for pricing? Sardone urged owners to stop comparing their prices with the cheap underground community. “If you are truly a professional, compare yourself with other professional companies.”

 

As a professional cleaning company, Sardone explained that the pricing formula will be a little different. As a professional, your prices will be higher because customers will be paying for your experience and your expertise.

 

If you missed Debbie’s Hot Topic Tuesday, you can download the call from the ARCSI online store as soon as it’s available. All Hot Topic Tuesday calls are available for free download by members in the store. Check out many of the past calls and discussions that you may have missed.

 

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