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Posted By Katie Pearse, Tuesday, February 16, 2016
Updated: Tuesday, February 16, 2016

Wouldn't it be great if EVERYONE hired a cleaning company? Imagine how much easier your life would be! There are three types of people out there looking for cleaning services, and your marketing has to appeal to all three types if you want to get EVERY customer who comes across your website or social media.


"OMG please help me my house is a mess the cat fur is everywhere there is dried stuck-on food all over my floor I don't have time to shower let alone play with my kids AND keep my house in showhome condition and I am going to LOSE MY MIND if I can't hire someone RIGHT NOW to clean this freakin' disaster."


"I deserve a cleaning service because I am very very very busy and realize that outsourcing jobs like cleaning is an extremely effective use of my money. I can afford it, I know it makes perfect sense, and now I am going to explore the many options available to me before I take the plunge."


"I want a cleaning service SO BADLY but I have a million worries about it. Can anyone really clean as well as I can? Don't I have to clean my house BEFORE the maids show up? Can I trust them around my jewelry/dog/baby? Will it be a waste of money? I have heard horror stories from friends, my mom, in the news... I'm so stressed out just thinking about it that I'd rather just do it myself or stay frustrated and unhappy."

Several years ago, I wrote a really popular blog post to help out all the people who fall into category #3. It was called "Nervous?" and I addressed every objection I could think of as to why someone wouldn't hire a cleaning service, even though they wanted to!

Read the original blog post from my website:

Tags:  advertising  customer relations  customer service  marketing  marketing ideas 

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2016 Retreat Roundup

Posted By Erin L. Lasch CAE, Friday, February 5, 2016

Last week was the ARCSI Annual Board Retreat. This is a three-day event where the ARCSI Executive Committee and Board of Directors gather to go beyond the business of conducting business, but to review, evaluate and strategize for the coming year for this growing association.

“Our Annual Board Retreat is a great opportunity for us,” 2016 ARCSI President Jeff Lange said. “We are even more fortunate that our Emeritus Council was able to join us this year. We were able to spend an extensive amount of time considering what services, activities and programs we should be providing for our membership.


“Membership has grown steadily over the past several years. We want to build on that success and strengthen the foundation of our association to accommodate its expanding membership,” Lange continued.


A few of the items that received significant focus are:

  • How to Grow the Membership
  • Future of Regional Meetings and Executive Leadership Conference
  • Recognizing Members for Community Involvement
  • Expanding ARCSI Volunteer Opportunities
Stay tuned to ARCSI as we begin working on these objectives and more.

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Plastic Mop Frames

Posted By Diana L. Pelley (Hunter), Thursday, January 28, 2016

I'm looking for plastic mop frames in 16" width.  The newer aluminum frames are not suitable to our cold Manitoba winters.  The aluminum frames have a plastic guard on the ends which cracks and breaks off when bumped if it becomes frozen.  Just taking them in and out of a vehicle can do this.  Resulting in sharp metal edges being exposed that scrape or puncture baseboards and walls.  While the suppliers view these frames as an upgrade, in a northern climate they are seriously mistaken.

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hourly pay rate

Posted By John Jones, Thursday, January 28, 2016

Walmart just announced min wage increase to $9/hr now and $10 in 2017

Since we generally draw from the same labor pool what are you doing 

to compete for employees?

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hourly pay rate

Posted By John Jones, Thursday, January 28, 2016

Walmart just announced min wage increase to $9/hr now and $10 in 2017

Since we generally draw from the same labor pool what are you doing 

to compete for employees?

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7 Ways to Help Your Small Business Grow

Posted By Erin L. Lasch CAE, Wednesday, January 13, 2016

By Yusuf Mehmetoglu, Maid Bright


The service business industry is a very competitive industry due to the abundance of providers in each field. In order to become a brand and specialize in the cleaning field, focusing on our current business will help us in many ways to grow our existing business. We should not forget that the customer is what drives our business. Just focus on the customer!

1.       Make the customer your priority.

We can meet the customer in person to give them a better impression during the consultation in order to explain our services. Also, respond promptly to phone calls and e-mails. Customer satisfaction is the most important element of our business. We should focus on the customer’s needs to make sure they are happy with the services they are receiving from us. A happy customer means more referrals, while an unhappy customer will spread it around in the form of negative reviews. We should periodically call or send them an e-mail to ensure the quality of our service we are providing and really listen to their concerns.


2.       The Right Team, The Right Foundation

We will always make mistakes; therefore, we should have our infrastructure in place to accelerate through them. As the business grows, our business should not rely on us solely, as we should have the right team of people working with us. This will help us to stay in the business and keep up with the current demand.


3.       Don’t lose focus.

It is always easy to lose our focus when we have more than what we can handle properly. It is harder to get back on track when things are not going the way we planned. Our business will grow faster and healthier when we focus on our existing business. We will have more challenges if we get into a new business without establishing our current business. Staying focused will give you more flexibility in many ways. Most home cleaning companies do not generate enough revenue to hire more people for their operations, but staying focused will enable them to increase their sales and hire more people.


4.       Know your competition.

We compete with franchises and individual operations. We must research every aspect of the business, both before and during the business’s lifetime, so we will start right and adapt to market changes.


5.       Be Reputable.

Being an expert and owning a reputable home cleaning service will enable you to sell your services in the price that you wish. Most customers are willing to pay more for a better and well-established business; therefore, you will not need to discount your services.


6.       Get more exposure.

Most reputable service companies have marked company vehicles; this can generate more business due to potential customers seeing company vehicles. Also, take advantage of local business chambers’ networking events to get to know more people. You can never know where you will get more business. Lastly, use social media outlets and a good company website to have more people get to know your business.


7.       Customer Feedback.

We should take the customer feedback seriously not personally because customers are taking their time to give us their thoughts. We should respond both positive and negative feedback in a timely manner to show them how much we care about their business. Customer feedback gives us the opportunity to asses our business to make the necessary changes to enhance the quality of our service.


Yusuf Mehmetoglu is the owner of Maid Bright, a residential cleaning company that is based out of Sterling, Virginia. Find out more about Maid Bright at

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The Year that Was 2015

Posted By Erin L. Lasch CAE, Tuesday, December 29, 2015
by Jeff Lange, ARCSI President

It doesn’t seem that long ago that we rang in 2015 and in just a few days we will be welcoming in another year. Before we do that, I want to take this opportunity to look back at everything we accomplished this year at ARCSI.

Record Attendance at the 2015 Cleaning Convention



Cleaning Conventions held in Las Vegas typically do have a larger attendance than those that have been located in Orlando or Chicago. However, the 2015 Cleaning Convention handily beat our previous attendance records.

The programming at this year’s Convention was exceptional and our Committee provided ample networking opportunity. That’s just two of the reasons we are reaching new interest in attendance. Planning is underway for the 2016 Cleaning Convention in Chicago Oct. 24 – 28, 2016. Mark your calendar now for this annual event!

Hot Topic Tuesday Popularity Continues
Our Hot Topic Tuesday conference calls and webinars continue to be among our most popular benefit of membership for ARCSI. Participation on the calls is free for ARCSI members and $35 for non-members. In 2015, ARCSI held 46 Hot Topic Tuesday calls with over 1,400 attendees on the calls. Calls average 31 attendees. Hot Topic Tuesdays for 2016 will begin again on January 5.


Membership Growing at Higher Rates
Our membership also continues to grow quite rapidly. Our member retention rate alone is up 14% from last year. At this time, ARCSI has 650 members – up from 597 at this time last year. At ARCSI, we are doing lots of things to keep the benefits of membership front and center with residential cleaning companies. We are also actively seeking Industry Partners that would be a great fit for our members. This year, we launched our first-ever print magazine – a great, colorful piece that celebrates our members.


Fond Farewells
I would be remiss if I didn’t take a moment to remember two members that we lost this year that have had such a positive impact on our industry. Gary Goranson passed away in May. He was a pioneer in the industry for over 30
years and he leaves behind a legacy of education, professionalism and willingness to assist that is unparalleled. Teresa Ward passed suddenly in November. Her contributions to the association and our membership were boundless. She was always willing to share her business knowledge with others to help them grow their business. Their presence at ARCSI will be sorely missed.


Thank You
On behalf of the ARCSI Board of Directors, I want to thank the many members who are responsible for our many achievements and successes in 2015. A simple thank you isn’t enough but it is most certainly a good start in showing our sincere appreciation for sharing your time and talents with ARCSI.


Thank you to:

  • 2nd Decade Task Force
  • Communications & Website Strategy Task Force
  • Convention Committee
  • Convention Volunteers:
    • Booth Volunteers
    • Convention Buddies
    • Raffle Ticket Sellers
    • Room Captains
    • Round Table Moderators
  • Emeritus Council
  • Finance Committee
  • Hot Topic Planning Committee
  • Hot Topic Tuesday Speakers and Moderators
  • Kleaning for Kids Steering Committee
  • Leadership Task Force
  • Mentorship Committee
  • Nominating Committee
  • Regional Meeting Task Force
This past year has certainly been memorable and I am proud to serve as President of such an amazing association. I look forward to another successful year and working with all of you again.

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What I Learned at the Convention This Year

Posted By Erin L. Lasch CAE, Thursday, December 17, 2015

Just working for ARCSI, I learned so much at the Cleaning Convention this year – and I didn’t ever have a real opportunity to sit down and really attend the sessions. Here are a couple of takeaways I brought back this year:

Ask your employees, “Why do you work here?” Use that information to make a top 10 list for why you should work for me.
From Mel Kleiman


Have you ever tested out your office’s customer service? Call you office one day when you are not in the office to see how they treat and react to questions from customers. Be a “Secret Shopper” for your cleaning company.
From Nancy Friedman


This may be just the tip of the iceberg. Go to the ARCSI Member Blog and share what you learned at the Convention this year!

Tags:  Cleaning Convention  Convention 

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