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Top 10 Tools That Will Save Your Business

Posted By Katie Pearse, Tuesday, March 1, 2016

The first 3 years of running my cleaning business were a headachey, jaw-clenching struggle. I was working day and night, 7 days a week. Staff quit without notice (the ones who texted at 7 AM letting me know they weren't coming into work were the GOOD employees!) The expenses never seemed to end: taxes, employment insurance, pension contributions, WCB, insurance, refunds, discounts, products, more Dysons...

Because we were so busy with appointments and a seemingly revolving door of employees, the operations of my company had to be efficient and flawless. I've never found the PROCESS to be a challenge. But the PEOPLE certainly are.

People are emotional, irrational and illogical. The people in your cleaning business are the tricky part. We will begin to tackle that trifecta (customers, cleaners & competitors) later.

Processes can be efficient and professional (phew!), thanks to the incredible tools others have created that you can implement today in your business.

Here are the top 10 tools that saved my business as a very busy entrepreneur:

  1. Scheduling software: Jobber (#1 choice), Fullslate

  2. Websites: Squarespace (#1 choice), WordpressWeebly

  3. Graphic design: CanvaPicMonkey, WordSwag iPhone app (for social media)

  4. Photo editing: Aviary (iPhone app), PicMonkey

  5. Books: The Slight Edge, The Gifts of Imperfection, Conscious Business, Mindful Leadership, How to Never Look Fat Again (kidding but still a good read), Why She Buys (my #1 fave), Customer Service Training 101, The 4-Hour Workweek, Drive: The Surprising Truth About What Motivates Us (my #2 fave), Predictably Irrational (my #2 fave), The Platinum Rule

  6. Email Marketing: MailChimp

  7. Accounting: Freshbooks

  8. Customer data: Wufoo

  9. Lead generation (contests, popups): Wishpond

  10. Keywords/SEO/copywriting: Google Keyword Tool, Melissa Cassera

Remember to join my private Facebook club. I’m excited to get to know you & your business a bit better.
 
I’ll see you inside!

Tags:  blog  marketing  marketing ideas  new website  website 

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NERVOUS CUSTOMERS AND HOW YOU CAN GET THEM TO HIRE YOU

Posted By Katie Pearse, Tuesday, February 16, 2016
Updated: Tuesday, February 16, 2016

Wouldn't it be great if EVERYONE hired a cleaning company? Imagine how much easier your life would be! There are three types of people out there looking for cleaning services, and your marketing has to appeal to all three types if you want to get EVERY customer who comes across your website or social media.

 I WAS READY TO HIRE YOU YESTERDAY!

"OMG please help me my house is a mess the cat fur is everywhere there is dried stuck-on food all over my floor I don't have time to shower let alone play with my kids AND keep my house in showhome condition and I am going to LOSE MY MIND if I can't hire someone RIGHT NOW to clean this freakin' disaster."

I AM READY TO HIRE YOU TOMORROW, MAYBE EVEN TODAY!

"I deserve a cleaning service because I am very very very busy and realize that outsourcing jobs like cleaning is an extremely effective use of my money. I can afford it, I know it makes perfect sense, and now I am going to explore the many options available to me before I take the plunge."

I AM SOOOOO READY TO HIRE YOU BUT SCARED STIFF SO I'M NOT GOING TO DO ANYTHING BUT SIT HERE, NERVOUS AND MISERABLE

"I want a cleaning service SO BADLY but I have a million worries about it. Can anyone really clean as well as I can? Don't I have to clean my house BEFORE the maids show up? Can I trust them around my jewelry/dog/baby? Will it be a waste of money? I have heard horror stories from friends, my mom, in the news... I'm so stressed out just thinking about it that I'd rather just do it myself or stay frustrated and unhappy."

Several years ago, I wrote a really popular blog post to help out all the people who fall into category #3. It was called "Nervous?" and I addressed every objection I could think of as to why someone wouldn't hire a cleaning service, even though they wanted to!

Read the original blog post from my website:
http://www.themaidmentor.com/blog/2016/2/15/the-scared-stiff-house-cleaning-customer-and-how-you-can-convince-them-to-hire-you

Tags:  advertising  customer relations  customer service  marketing  marketing ideas 

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10/29/2018
Cleaning Business Profits Bootcamp

11/2/2018 » 11/3/2018
IICRC House Cleaning Technician Certification Class (Dallas)

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