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November 5, 2010: The Residential Cleaning Connection
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The Residential Cleaning Connection

News, Networking & Events for the Cleaning Professional

November 5, 2010 - Vol. 1, Issue 13

From the Executive Director...

 It's On to Orlando!


Someone once said that success is 10% perspiration, 10% inspiration, and 80% preparation. If that’s true our Convention next week will have to be successful, because an awful lot of preparation has gone into it. The committee meetings are over. The boxes have been shipped. The signs made. The reservations confirmed. The menus planned. The presentations have all been written. The awards are polished. The planning is over. And it was a great job it was by Dee Strickland and her committee. Early on, they poured over the evaluations and comments from 2009. They listened to our members and made a lot of subtle changes, and some not so subtle, in our convention format, because members asked for the changes. The committee came up with new ideas and new twists on old ones to give the Convention a new look and feel. The 7th Annual ARCSI Convention and Education Conference looks to be the most informative, educational, and diverse event ever presented by ARCSI. Our list of speakers is outstanding.  Headlined by author Lee Cockerell and Post Card Mania CEO Joy Gendusa.  Leading consultants from our industry including Sharon Tinberg, Debbie Sardone, Sharon Cowan (be sure an congratulate Sharon for achieving her CBSE when you see her.  It is a real accomplishment only 50 women in the country have earned this designation.), Renee O'Brien and Bill Gelderman.  Owners of the top preforming companies from within our mebership will also be sharing what made them successful and how you can make it happen in your business, highlighted by our "Past Presidents Panel" on Saturday morning.  

     So there’s only one thing left to do. Enjoy the Convention. Yes, enjoy it. You’re gonna have a goooood time. And if you don’t, it will be your own fault. Renew old acquaintances, and make new ones. Finally make a "live” connection with that person you have gotten to know on Facebook or Linked In. Take time to really get to know your colleagues in the industry. You don’t have to call the office everyday. It will be there when you get back. While our Convention schedule is jam packed, do yourself a favor. Take some time to just relax and unwind. Recharge your batteries, so when you do get back, you’ll be fired up and ready to put all of the great things you are going to learn to work.

That’s it. Time to get on the big silver bird, and head for the sunshine.  By the way, it’s never too late to join us, especially since we have a great weekend package available next Friday and Saturday. ( One of my old mentors told me to never stop selling…..) See you in Orlando!


Belinda Archer Named Perry D. Phillips, Jr. Award Recipient

Congratulations to Belinda Archer of Classic Touch Cleaning in Richmond, VA, winner of the 2010 Perry D. Phillips, Jr. Award (formerly "Cleaner of the Year).

Classic Touch Cleaning owner Brenda Stankus says "Belinda represents an ideal that is hard to find. She believes in our industry and that we are giving something important back to society through our efforts."

Brenda says that Belinda literally does not miss a day, ever, in her five day work-week. If her partner is out, Belinda will offer to find her own substitute. She stays late, if needed, to get the big jobs done.

In short, Belinda does what she asked to do at all times, takes her job seriously and does not require favors or extra attention. She is a role model of the industry.

For her strong work ethic, deep-rooted belief in the industry and her loyalty to and compassion for all around her and for her honesty and humility, we are honored to present Belinda with the Perry D. Phillips, Jr. Award. Belinda will receive her award at the President's Reception at the 2010 ARCSI Convention.

ELC Slated for April 29-30 in Atlanta

The ARCSI 2011 Executive Leadership Conference (ELC) will be held April 29-30 in Atlanta, GA. Focusing on growth, leadership and taking your residential cleaning business to the next level, the ELC has become the "can't miss" event of the ARCSI year.

 Dean Mercado, marketing expert, coach and social media guru, will present "Online Marketing Muscle." For those of you struggling with your online presence, starting a social media campaign or clarifying your e-mail marketing message, you can't afford to miss this.
So many residential cleaning company owners have difficulty with finding the right employees. Casey Reynolds, author and owner of Affordable Maids - the largest maid service in Western Pennsylvania, will discuss "Profitable Employee Solutions." He'll go in-depth on marketing to get the right employees and coaching your team to success.
 The complete schedule for the 2010 ARCSI Convention and Education Conference is available online by clicking here. There are social and networking events, one-on-one coaching sessions, 20 opportunities for industry-specific education, roundtables, and Bonus Sessions on marketing and business plans.

New this year is the Ambassador-hosted session for first-time Convention attendees and those who tend to feel "lost" at these large events. The Ambassadors' "CIA" (Convention Information for Attendees) session will be held at the Doubletree Resort at 5:30 pm on Tuesday, November 9.

For all your Convention session information, click here.


Nov. 16 Hot Topic Tuesday: Price increases (and Cancellations)

When is the last time you initiated a price increase? Are you afraid of losing customers - especially in this economy - if you announce you're raising your prices?

While many cleaning company owners fear the worst, the price increase process is often much less painful than you imagine. Join call moderator Liz Trotter to discuss where to begin, when to initiate and what percentage you should be aiming for.

The call is free, but you must register online. Click here to register now.

PLEASE NOTE: There is NO Hot Topic call on Tuesday, November 9 due to the ARCSI 2010 Convention.

Do you have a question you'd like to submit for discussion during Hot Topic Tuesday? Click here to submit it now.


Missing the Convention? You Don't Have to miss the Education

Even if you can't get away to the 2010 ARCSI Convention and Education Conference, you can still benefit from the wisdom and experience of the more than 20 session presenters. Beginning in December, education sessions will be available for purchase as a download (as an MP3) or CD.  

Having trouble finding and keeping the right employees? You'll want to download Bill Gelderman's Thursday session on Hiring the Right Employees.  

Tired of guessing if your marketing is getting noticed? Then you can't miss the marketing panel session and the "Insider's Perspective on the Latest Marketing Techniques" by Postcard Mania CEO Joy Gendusa.  

Watch your e-news and the ARCSI website for more information, coming December 1!

On the Road with Peter: Atlanta Edition - Home of the 2011 ELC

Atlanta, I could not think of a better place to have our next ELC.

Yes, I kind of like Atlanta now, I mean I got lost there with no GPS so I have seen the bad parts. This trip I played it right, the GPS and charger together. And since I have already seen most of the city on my two hour tour of being lost I already knew where NOT to go!  

This year’s ELC is in the heart of Atlanta right downtown at the Hilton. What a great Hotel. The Hilton has no shortage of restaurants to choose from. There is Southern Elements, located just off the Lobby with a nice size bar and good food.  We had lunch there.  But there are many more and I wanted to try them all, but I was only there for the day and evening.

But I can say Trader Vic’s was right up my alley. I felt like I was in Hawaii again and the food was good and I had two great Mai Tai’s.  But there is also Nikolai’s Roof Top Restaurant located on the 29th floor with great views of the city and its fine dining AAA four Diamond atmosphere. It looks like it will be a great dining experience. I plan to get in early just so I can enjoy some of the restaurants, as once the weekend and the ELC starts there will not be time. 

I think we will all have a good time as The Hilton is a great hotel with nice clean, comfy and newly remodeled rooms and hotel.  As for this year’s ELC, it will be packed as always. The speakers are a great line up. I have had the chance to meet one of our speakers  - Dean Mercado - and I can tell you he had me at hello. A great guy and he knows his stuff.  Dean has been working with Kevin and Teresa Ward, of Teresa’s Family Cleaning , and they have had some great successes with working with him.   I know I had the chance to meet Dean this past September and we have talked over the phone. I took some of Dean’s tips and I know it got my phone to ring and the was cost pennies. He has some great online marketing ideas. Check him out at  

Our other speaker is a very successful cleaning service owner. Casey Reynolds is a very successful business owner of several businesses.  Who is Casey Reynolds?   ENTREPRENEUR of 4 companies, AUTHOR of 4 books, and I can’t leave out MILLIONAIRE.  So check him out at  From what I have read about him I can say WOW.  

So I can tell you this year’s ELC is a MUST! It will be well worth the investment. Both speakers have a lot to offer and if you don’t get anything out of these guys then it’s because you were sleeping.   So SAVE the dates April 29 and 30th two days jammed packed with lots but you will go home with many, many good tips to help take your business to the next level.

Now if you have the time, come in a day or two early. Atlanta has a lot to offer. Just blocks away from the hotel is the underground, with shops and dinning. Then there is the World of Coke, and the Aquarium the two of them will take up an afternoon and there are right next to each other. 

There really is no need to rent a car as the hotel is just a short train ride for about $2.00 from the airport and the trains run frequently. Once you are there, cabs are right outside the hotel. But there does seem to be a lot within just a few blocks of the hotel.  The ELC will start first thing Friday morning so you will want to come in on Wednesday or Thursday.  

Atlanta is also the home for many ARCSI members and I will tell you one operation you should see is Brittnay Maids. Richard Wilson has an impressive operation.  Not to mention many others, so plan your trip accordingly and check with the member before your visit for their availability for visits.  

 Just weeks after my last visit to Atlanta I received a call from Gemma of NARRA Maids, asking if I was serious when I said they were welcome to visit. They are new members  of  ARCSI and eager to learn more on how to take their maid service to the next level.   

On my last trip to Atlanta, at Debbie Sardone’s Cleaning For a Reason lunch, I met George and  Gemma Beylouny of NARRA Maids,  located just outside Atlanta in Woodstock. Gemma and I hit it off. She seemed to take a liking to me and something I said. She felt like she knew me form reading my stories in the news letter.   So when I received the call from Gemma, she asked if she could come visit and pick my brain and see a larger operation to see what she could learn. I was surprised, but more than willing for her to visit. 

So I took time before leaving Atlanta to have lunch with Gemma and visit her office. After her visit with me for the week in August she had a lot to do and wanted to make many changes. So I wanted to see how she was doing and what changes she made.   We had lunch at Marietta Fish Market and Restaurant. We had a great lunch and talked about her changes.  She felt like she was doing some things all wrong before her visit to me, as many of us did in the beginning when we joined ARCSI.  She was happy to say she had stared some of the changes and could see little change for the better in her business.        

Gemma started cleaning about 12 years ago. It has been just in past several years that her business has started to grow. Since joining ARCSI this year she feels like she has learned so much. She gets a lot out of the ARCSI blogs and message boards.  

As she said, in just a short time from what she has learned from ARSCI she can see how her business is growing and going somewhere, just with the few changes she has seen a difference. She is very happy to of found ARCSI and can wait for Orlando, so look for her and say hi. She is like a breath of fresh air and fun to be around.  

Look for me in Orlando!  

Ten Reasons Why Trade Shows Work for Attendees

Heading to the ARCSI Convention next week? Already planning to attend out 2011 Convention and Trade Show in Las Vegas? Here are 10 reasons that Trade shows work for attendees: 

Trade shows provide Attendees with the opportunity to:

1. Purchase products at discounted prices
2. Conduct research to ensure you make the best purchase decision
3. Establish relationships with key vendors
4. Learn latest industry trends & technologies
5. Gain insight into what others in your industry are purchasing & why
6. Learn from industry key opinion leaders
7. Discover new products
8. Compare competitive products side by side
9. Meet the people only known previously via phone/email
10. Have the change to use a product before purchase

Orlando Discounts and Coupons

Looking for discounts on dining, entertainment and attractions while you're in Orlando for the 2010 ARCSI Convention? Look no further! has coupons for shopping, golf, reaurants and entertainment - all yours for the printing!

For access to all of these discounts and more, visit

more Calendar

Hot Topic Tuesday: Enjoy Labor Day!

Hot Topic Tuesday: CONVENTION WEEK!


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