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May 18, 2012: The Residential Cleaning Connection
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News, Netoworking & Events

The Residential Cleaning Connection   

News, Networking & Events for the Cleaning Professional 

May 18, 2012 - Vol 3, Issue 10

ARCSI Industry Partners  Resources



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Looking to GROW Your Business? Click HERE

Join us in Chicago, Mar. 31. 



ARCSI Industry Partner-Moody's Insurance Visit us in Vegas!    










From the Executive Director 

  Ernie's EtchingYour Membership is Enhanced by Your Involvement!


Many of you have heard me utter this phrase on more than one conference call, but I sincerely believe it. Right now in the life of ARCSI, the phrase has never been more appropriate.    


I feel it is safe to say there are more members involved in ARCSI activities than at any time in our ten year history.  I am not talking about passive participation by simply attending a teleconference or webinar, or opening and reading this newsletter. I am talking about roll up your sleeves, high energy, hands on involvement.  


From our Board of Directors, to our Convention Education Committee to our Member Retention Committee, to our monthly new and prospective member webinar, to regional meetings, to our new synergy groups, to our Vendor Committee, to our research task force, and the list just keeps growing, members are driving our association.   Your ideas on how to improve our association are non-stop, but it is not just your ideas. It is your willingness to take time from your business to implement those ideas that are helping our association to grow in so many different ways.


For those of you that are saying, "That sounds great Ernie, but I have employee issues, screaming customers, cash flow problems, and my daughter has her heart set on going to a college I can't afford. Who has time to get involved?"   It is not a matter of having time, we all have the same 24/7/365, it is a matter of making time. Be it 10 minutes a month, 10 minutes a day, a day or two a month, or a day or two a year, we need your involvement. The side benefits are you'll have some fun and the connections you make will help your business. I guarantee it.


So, thanks to all of you who are currently serving on one of our operational committees or special task forces. We couldn't do it without you. Things like conventions and webinars and member outreach calls don't just happen. Someone gets involved!

Ernie Sig 

Dawn Raffler of Clarkston Cleaning in Clarkston, MI, won the $200 gift card to Morton's Steak House in Chicago!

Dawn completed her 2012 ARCSI Cleaning Convention commitment form at the ELC and has already registered for the Convention!

Note: The winner of the video contest will be announced on Monday.


Do you love ARCSI? Do you love talking to people? ARCSI is looking for a group of volunteers to head up our member outreach efforts. As part of the integral Member Retention Committee, you'll be contacting new members as well as those we've not heard from for a while to say hello and ask how ARCSI can help them.  


Time commitment is 1-2 hours per month. If you are interested, contact Chris Zimmer at chris@arcsi.orgor 614-547-0887. 

ARCSI Member logo 

Have your joined ARCSI in the last 30 days? Are you getting the MOST out of your membership? What can ARCSI provide to help your improve and grow your residential cleaning business? Maybe you are not yet a member, but are considering joining.


Join us Saturday, May 19 at 10:30 am Eastern/7:30 am Pacific for the ARCSI New Member Webinar. During this live event, hosts Dee Strickland and Gosia Baran will walk you through how to make the most of your ARCSI membership. We'll talk about education and networking, but also the vast Member Resource Library and how ARCSI can help you grow your residential cleaning business. 


Click here to register now! 

On May 14, 2012, in Chamber of Commerce et al v. NLRB, District Judge James E. Boasberg of the U.S. District Court for the District of Columbia enjoined the National Labor Relations Board's (NLRB) representation case rules (commonly referred to as the "quickie election" or "ambush election" rules) because of a lack of a quorum of three Members acting on the final rule.  


Citing the U.S. Supreme Court's decision in New Process Steel, the court noted that: "At the end of the day, while the Court's decision may seem unduly technical, the quorum requirement, as the Supreme Court has made clear, is no trifle."

The court also noted in granting plaintiffs' motion for summary judgment:"According to Woody Allen, eighty percent of life is just showing up. When it comes to satisfying a quorum requirement, though, showing up is even more important than that. Indeed, it is the only thing that matters-even when the quorum is constituted electronically. In this case, because no quorum ever existed for the pivotal vote in question, the Court must hold that the challenged rule is invalid."


The court did not reach the plaintiffs' challenge to the final rule on myriad grounds. Instead, the court reached only their first contention: that the rule was adopted without the statutorily required quorum.  


The court emphasized that its ruling need not necessarily spell the end of the final rule for all time.


Planning for the 2012 ARCSI Cleaning Convention is well under way and the Convention website is being updates regularly.

This week, check out pictures of past conventions, videos from members on why they are looking forward to this year's event and links for things to do while you're in Chicago. You can find it all here, under the tab "Fun Stuff"!
derekARCSI Board member, Membership Committee Chair and frequent presenter Derek Christian will review the steps you must take to develop and implement a successful marketing plan for your residential cleaning business. Members will leave with implementable take-aways that will get them on the road to efficient, effective marketing.

A well-organized marketing plan lets you know when you need to market and to whom and tracks the results of your efforts. Properly executed, a well-designed marketing plan can lead to phenomenal growth in your company. This is a can't miss webinar for all ARCSI members!

Worker misclassification continues to be an issue throughout the US, and the Department of Labor (DOL) is stepping up efforts to fine employers who are classifying workers as independent contractors when they should really be employees.

The latest judgement, to the tune of $501,893.44, was incurred by a Chicago-based residential cleaning company resulted from investigations conducted by the department's Wage and Hour Division, alleged violations of the Fair Labor Standards Act's minimum wage, overtime and record-keeping provisions, a release from the Department of Labor said.

Part of the suit, file by the DOL, alleged that the company misclassified 75 current and former cleaning employees as independent contractors and willfully failed to pay them for all hours worked.    


Click here to read the entire article. 

LApply to the ARCSI Seal of Excellence Todayooking for something to set you apart from the competition? How about the ARCSI Residential Cleaning Seal of Excellence?

Application for the ARCSI Residential Cleaning Seal of Excellence is free to all ARCSI members and identifies your company as professional and ethical - one consumers can trust.

To qualify for the ARCSI Residential Cleaning Seal of Excellence you must:

1. Have been in business for at least 2 years,

2. Provide ARCSI with a certificate of insurance,

3. Completed at least 5 hours of continuing education over the past year,

4, Complete criminal background checks on all employees, and

5. Agree to abide by the ARCSI Code of Ethics.

Meet all of these qualifications? Apply for the Seal of Excellence today! Seal holders can use the Seal logo on their marketing and websites and every member receives a press release announcing their achievement sent to local media.

Click here to download you application now.
 Marketing Using Your Home Cleaning Technician Certification

By Derek Christian, My Maid Service 

Congratulations, you are now one of the first certified Home Cleaning Technicians in the world. The knowledge you have learned will help you to provide the "Best in Class" service to your clients. Now it is time to think of ways to use your certification in marketing.   


First, shout it to the world; do not be shy about it! I would recommend you build a page on your website that explains what the certification is and that you had to pass a 160-question test proving your knowledge. Include an outline of the table of contents from the manual to let them know all things you learned about and were tested on. Then put a big star burst on the top of every page of your website, something like "the only company with Clean Trust Certified Cleaning Technicians in our city or state" and link that to your new web page on your certified HCTs. Make visitors want to click on it learn.

Next, send out a press release. ISE has created some press release templates to help you with this. Send these press releases to every publication in your market. I like business publications. Here in Cincinnati we have a publication called the Business Courier, and they have a section called "People on the Move" that shows promotions and job changes. Gaining a "first in the world certification" is worthy of a mention in this section.


Finally, call some reporters especially of smaller niche publications. Owner Shawn Christian of My Maid Service Dallas called Living Magazine and pitched his story; they decided it was perfect for their upcoming Spring issue. The best part is, this was not a paid advertisement; this is FREE press! Below is an example of a story My Maid Service Dallas received in Living Magazine after Shawn called the magazine and pitched his story. They decided it was perfect for their upcoming Spring issue.   This was not a paid advertisement, this was free press.


Most importantly, you're a certified expert. Show off your knowledge. Go through your class manual page by page for ideas.   Use your expertise in your newsletter or as a way to get clients to link to more information. For example, you can put a big link on your site that says "Have you ever wondered why your granite counter tops feel gritty after you clean them? Click here to learn why." That link would then go to a page or blog article that tells them what you learned on proper granite care and how this is just one paragraph of knowledge from the 80 page manual from your HCT class: "If you want a cleaner that really knows the right way to take care of your home, call us for more information." This would also work great as a weekly Facebook or email campaign. After 3 or 4 weeks of explaining the solution to some of the most difficult questions in cleaning, your customer will know you are a true expert.


 Click here for a list of upcoming HCT Certification courses.

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