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June 14: The Residential Cleaning Connection
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News, Netoworking & Events

The Residential Cleaning Connection

News, Networking & Events for the Cleaning Professional

June 14, 2013 - Vol 4, Issue 12

ARCSI Industry Partners Resources

ARCSI Industry Partner-Moody's Insurance Visit us in Vegas!

2013 Convention Sponsor
Visit us in Booth 2587

2013 Convention Sponsor

Visit us in Booth 2156


Click Here to Learn More...

2013 Convention Sponsor

WCS-6-13 Workers Comp Insurance


2013 Convention Sponsor

Clean Max Logo

Buy 3 Get 1 Free!

Click HERE

2013 Convention Sponsor
Visit us in Booth 3285

Cleaning for a reason

2013 Convention Sponsor

Ernie's Etching
I am Very Puzzled

Next week we will launch our 2013 Awards, including our Professional Cleaner of the Year, Presidents' Award sponsored by Moddy Insurance Worldwide,New Cleaning Business of the Year presented by Rags to Richesand our eight Image Awards. This will be my fifth convention since becoming your Executive Director, and I have been extremely puzzled for the last four years. Puzzled by the lack of entries for our awards. It's like our great members are reluctant to recognize their great employees. They are reluctant to talk about their great website, unique logo, classy uniforms or sparkling vehicle wrap.

It puzzles me because the one thing that is consistent about our members is their willingness to share information and advice with other members. It puzzles me because each day I try and make time to visit members' websites or read their newsletters.

There is a lot of great stuff out there. Very creative, very informative, very professional, top notch customer service ideas, employee incentives and much more. I enjoy reading your customer comments about something special one of your cleaners has done for a customer.

So go ahead, don't by shy, submit an application for one or more of our awards. It is up to you. Others are not going to nominate your great office manager for the Presidents' award or your logo or vehicle wrap for an Image award. You have to do it. Past winners have told us that something as simple as winning the "Best Logo" award has a very positive impact on employee morale. It makes them proud they are working for a company that is an award winning professional organization. So flood our awards committee with your applications. They are available online at www.arcsi.orgor Good Luck!

On a personal note this week, Happy Fathers' Day to all of you Dads out there. I have had no greater honor in my life than that of being a Dad. Sometimes it is a tough job, but nothing has brought me more joy.Have a relaxing Fathers Day, Dads.

Ernie Sig

2013 Convention Education Announced
Where will you find your next staff superstar? How do you find a career cleaner who both your staff and clients rave about?

These are just a few of the questions HR guru Mel Kleiman will answer in his session "Hire Winners, Not Whiners" at the 2013 ARCSI Cleaning Convention. This session alone will pay for your trip to the convention in the time and money it will save you in poor hiring decisions.

Looking to expand your marketing, but not your marketing budget? "Marketing Without Money" is a session you literally cannot afford to miss. You'll get time-tested tips from an all-star panel on way to get more clients without spending more money.

Registration for the 2013 ARCSI Cleaning Convention is now open at The first 100 registrants will be entered into a drawing for a suite upgrade at Bally's - to get the true Vegas experience!

Register before July 1 to take advantage of our monthly payment option and early bird prices. On July 1, payment will be due in full at the time of registration and the prices go up by at least $50. What are you waiting for?

The Sales Process: June 18 Hot Topic
From the time you pick up the phone til the time you seal the deal with a phone estimate or walk-through, you should be remembering your ABCs: Always Be Closing. Selling your services is a process; one you should have procedures and measurements for.

Join Michael Wells, owner of Designer Maid, as he shares his experience and moderates this call. Be sure to bring your questions! Click here to register now.

sharontinberg largerSharon Tinberg, owner of Rags to Riches, is holding her Third Annual Regional Meeting in Virginia Beach on Saturday, July 20. Don't miss her day-long workshop on "Building a Self-Sustaining Company" at the Holiday Inn Virginia Beach-Norfolk.

Register by the end of the day today (May 31) and receive the early bird discount price of $74.90 for both the day and evening sessions (sessions also available to purchase separately). Breakfast, lunch and pizza, as well as handouts, are all included in the price. Click here to see the content of the presentations.

To register today, click here. For location and hotel information, click here.

Whether you are an established company or just starting out, the House Cleaning Technician Certification class can give you an edge. ARCSI will sponsor another House Cleaning Technician (HCT) certification class on Monday and Tuesday, July 22 - 23, 2013 in Cincinnati with IICRC certified instructor Bruce Vance of the Institute for Service Excellent. Over 150 people have completed the HCT lass in its first year. This is your chance to differentiate yourself from your competition.

For details and to register for the class, click HERE.

Industry and Business News
Healthcare Plans Delayed for Small Businesses
On May 31, the Department of Health and Human Services issued its final ruling on employee choices for the Small Business Health Options Program (SHOP), stating that "We have serious concerns that issuers would not be operationally ready to offer [health plans] through the SHOP if we implemented employee choice for 2014."

This means that for small businesses in the 33 states where the HHS has a hand in running the exchanges, employees will not have a choice as to which plan to choose, but rather their employers will pick one plan for all employees. In the 17 state-run marketplaces and the District of Columbia, governments are free to move ahead with an employee choice model.

To read the entire article in the Washington Post, click here.
Immigration Reform: Momentum Gathering
While many agree that some sort of immigration reform is necessary, getting all parties to agree on how it should look is proving to be a challenge. The Senate's "Gang of Eight" proposal passed a cloture vote on Tuesday, entering what is sure to be months of debate on the bill's details.

One item concerning small businesses in particular is the the E-Verify system. Designed to tell prospective employers whether job applicants have legal status, the E-verify system, along with regulatory limits for low-skilled workers, would unfairly favor larger businesses and place "significant new costs, bureaucracy, and regulations on small employers," says the National Federation of Independent Businesses.

To read the article in Associations Now by Ernie Smith, click here.
Past President Sardone Speaks Up for ARCSI Education
Debbie Sardone NEW In a recent issue of her Cleaning For A Reason newsletter, ARCSI Past President Debbie Sardone wrote a fantastic column, explaining how ARCSI education turned her business around. "It wasn't the economy, or working harder; it was knowledge and inspiration," says Sardone. "General business training is no match for industry-specific training," she continues. "When you surround yourself with successful people from your own industry, you will find solutions."

Now that Sardone is one of those successful people, she can be found every year at the ARCSI Cleaning Convention, giving back to those who were in her shoes years ago. This year her Clean Team Catalog will once again sponsor a day of the ARCSI Member Lounge. Stop by November 17 - 21 and pick her brain, she's happy to help!
Maid Bright Participates in Nonprofit Event
Many ARCSI members and cleaning business owners give generously of their time, talents and profits when it comes to causes close to their hearts. Such was the case for Yusuf Mehmetoglu when he heard about the Reston, VA "Love Your Body" event, benefiting Reston Interfaith, a local charity organization.

"We wanted to participate in this event to give back and to be a part of our community," said Mehmetoglu. "The Reston Chamber of Commerce invited us to the event because we provide environmentally friendly cleaning services and I am glad we participated."

During the event, Mehmetoglu reports his tent had many visitors and he took the opportunity to promote his company's involvement with Cleaning for a Reason.

Mehmetoglu also reports brisk gift card sales at the event. He is donating $1000 from the sale of gift cards at the event to Reston Interfaith.
How Much is Your Smoking Staff Costing You?
Smokers cost employers a lot of money--$5,816 a year compared to someone who has never smoked, to be exact. The number comes from new research that tallies the cost of smoke breaks (the biggest expense, at $3,077), additional health care ($2,056), absenteeism ($517), and lower productivity ($462), says Fast Company.

While some companies are discriminating against smokers by not hiring them at all, 29 states have laws in place to protect smokers' rights. Others combat the financial drain by trying to do everything in their power to get their smoking employees to kick the habit.
Marketing to Millennials: How to Catch the Eye of the Distracted
While many residential cleaning businesses are dealing with Millennials (those born in the early 1980's to the early 2000s) in the workplace, they are even more elusive as consumers. Inc. online features a short, yet fascinating, article on what makes this generation tick in the midst of constant media bombardment.
  • Millennials are distracted. They change devices 29 times in one hour. Your message needs to be cross-platform, everywhere they are. If the old adage is that a consumer needs to see something seven times before it registers, multiply that at least twice for Millennials.
  • They are cautious. Being raised in the media age, they perceive much of what they read as propaganda. To catch their interest, engage them in earnest, meaningful way about things they care about.

To read the rest of Jana Kasperkevick's article on, click here.

ARCSI Announcements
Petra Huppert, owner of The Home Cleaning Pro in Anchorage, Alaska, was a charter member of ARCSI, having joined in 2004. Despite the distance, she was a fixture at ARCSI Conventions and Leadership Conferences.Not only was she a strong supporter of ARCSI and committed to attending ARCSI events, but she was also committed to learning and to improving her business.

Petra lost her courageous battle with cancer earlier this year.The last ARCSI event she attended was our 2012 Leadership Conference.At that event, Petra reached out to a new member who was attending her first ARCSI event.This new member lived over an hour from Orlando and had planned to drive back and forth each day.Petra not only offered to share her hotel room, but helped the new member get the most from the conference. After the event, Petra continued to follow up, sent the new member materials to help her business, and helped her over the rough spots that everyone faces in their first few years of business.

To honor Petra's memory, her commitment to learning and her commitment to her professional trade association, ARCSI -along with members Peter Chakonas of Pride Klean and Bonnie Stuart of Details Professional Cleaning - has created the "Huppert Education and building Relationships (HEART) Convention Scholarship". The HEART Scholarship aims to give a small company the opportunity to learn from their peers and get the full Cleaning Convention experience.

The scholarship will include complimentary Cleaning Convention registration, four nights hotel room at the ARCSI headquarters hotel, and a $200 stipend to cover miscellaneous expenses. It also includes a full year of mentoring from Peter CHakonas and Bonnie Stuart. The scholarship recipient will be required to provide their own transportation to the convention as part of their commitment.


· A sincere commitment to grow your business

· Business will have no more than 5 employees (including the owner)

· Have been in business at least two years

· Company is an ARCSI member

· Must be able to attend the ARCSI Convention November 17- 21, 2013

· Applicant must be the owner of the company

How to Apply:

Submit the application (click here to download) and a 300 word essay describing how you believe attending the ARCSI Convention can help you improve and grow your business. The application must be submitted to the ARCSI office no later than August 15, 2013.

The first 100 registrants for the 2013 ARCSI Cleaning Convention will be entered into a drawing to be upgraded to a suite at Bally's during their Convention stay. Featuring a large whirlpool bath, separate and spacious living and bedroom and a magnificent view of The Strip, the winners will have plenty of room to party like rock stars or simply enjoy some peace and quiet after a day of education and networking.

To enter the drawing, be one of the first 100 registrants for the convention. Click here to register now! Early bird prices and monthly payment options are only good through July 1!

ARCSI is looking for Board of Directors Position Description

Being a member of the ARCSI Board of Directors (BOD) is a large and fulfilling commitment. You will be a high profile representative of the residential cleaning industry. As a Board member you will have a great privilege and opportunity to take what you learn and apply it in your own business. Those who have are realizing rewarding benefits. To take advantage of these opportunities, you must be willing and able to meet all of the requirements below. Board terms are three (3) years.

  1. You must be a member in good standing with all dues and fees up to date.
  2. You must have been a member of ARCSI for at least two (2) years at the time of the Annual Meeting in the year of the election.
  3. You must have attended at least one (1) Annual Convention and one (1) Executive Leadership Conference (national event) in the past two (2) years.
  4. You will be expected to attend at least one (1) teleconference Board meeting each month. The calls last between one and two hours. There are occasional special meetings.
  5. You will be required to attend the annual convention as well as the Executive Leadership Conference in their entirety.
  6. You will be required to attend a three day Board meeting for strategic planning. (usually in January of each year,)
  7. You will be expected to serve on at least one committee and potentially be expected to chair a committee.
  8. You will be expected to fully participate in all events by helping with planning, hosting events, speaking, or keeping a high profile among the members to be sure everyone is feeling included. You may be asked to help set up or tear down event materials.
  9. You may be expected to host an ARCSI luncheon(s) or meeting(s) in your area.
  10. If elected to the Board you will be required to attend the New Board Member Orientation at the 2013 Convention.

Candidate must be willing to commit personal resources for travel and participation in Board and Association functions. All expenses incurred for these trips are your responsibility.

  • You can expect expenses to run between $3000 and $5000 per year.
  • You can expect to spend 5-15 hours per month on ARCSI activities.

Applications must be submitted by July 1, 2013. Click HERE to download the application.

If you have questions regarding the application or have questions regarding responsibilities of ARCSI Board members, please contact the ARCSI Office at 614-547-0887, or Nominating Committee Chairperson Alison Palmer,

more Calendar

Hot Topic Tuesday: Enjoy Labor Day!

Hot Topic Tuesday: CONVENTION WEEK!


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