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January 25: The Residential Cleaning Connection
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News, Netoworking & Events

The Residential Cleaning Connection

News, Networking & Events for the Cleaning Professional

January 25, 2013 - Vol 4, Issue 2

ARCSI Industry Partners Resources


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Rarely do I get the chance to address ARCSI members directly, with my words, instead of through marketing copy, ARCSI Facebook status updates or Tweets. I am thrilled to have the chance to do so today.

I spend most of my days talking about ARCSI and how we can help you and your business. Today, I'd like to talk about you. You the Mom (or Dad); the business-owner, the volunteer.

In more than a decade in association management, I have never met a group of member who want to see one another succeed as much as ARCSI members do. The asking of questions (sometimes the hardest part) and the free giving of information and support is incredibly gratifying to watch. The stories I hear frequently about how participating in ARCSI has changed your business, and sometimes even your lives, confirms for me how lucky I am to personally know so many of you through this organization.

As a wife, mother, employee and volunteer myself, I know how hard it can be to find time to give back. It can be a real challenge for me to give up 30 minutes in front of "Big Bang Theory" or "Modern Family" in order to do something that benefits others.

But you - the ARCSI members - do this on a regular basis and I want all of you to know how much it is appreciated by your two (and a half) ARCSI staff. Thank you for your dedication to this organization, to the professionalization of this industry, and - I think most importantly - to one another.

If participating in an ARCSI committee or event is something that interests you, I invite you to get in touch. Call me at 614-547-0887. Email me ar Hit me up on Facebook, Twitter, LinkedIn or Pinterest (or YouTube, I would love to see that!).

We have lots of active committees, no matter how much time you want to commit, and I sincerely hope that the benefit you receive from being engaged enriches your business and your ARCSI experience.

I would love to get you involved in the Member Outreach Committee, connecting with new members; or maybe the Public Relations Committee, helping members and the organization become more recognizable to the public. There are plenty of opportunities for anyone interested.

For those of you who are already "plugged in", please accept your staff's sincere thanks. For those of you yet to find your place in this growing organization, I look forward to talking to you about your interests and passions and how we can help you squeeze every last drop of value from your ARCSI membership.

Have a fantastic weekend!

Chris Zimmer
Director, Membership & Communications
EB Special The Extreme Business Makeover is a leadership conference like no other. Focused specifically on improving the bottom line of your home cleaning business, this event brings together world-class speakers, residential cleaning company coaches and industry leaders of intense learning.

Through January 31, you can register for the Extreme Business Makeover at the Early Bird price of $229 ($99 for additional attendees), saving $60 on your first registration and $100 on each additional registration. On February 1, the registration fees go up to $289 for the first registrant and $199 for each additional registrant from the same company.

Click here for more information and to register now.

Tom Stewart ARCSI Past President and owner of Caslte Keepers and Modern Cleaning Tom Stewart invites Charleston-are residential cleaning professionals to an ARCSI Meet Up on Monday, Feb. 18 at the office of Modern Cleaning in South Charleston.

As owner of Modern Cleaning, President of Castle Keepers and co-Founder of the Institute for Service Excellence, Tom is a wealth of business and cleaning knowledge. As an ARCSI Past President, he is passionate about professionalism in the industry and supporting other owners.

Don't miss your chance to meet Tom, his wife Janice and many other leaders in the residential cleaning industry at the Charleston-area ARCSI Meet Up!

Click here to register now for this free event.

Today is your last chance to participate in the first ever ARCSI Benchmarking Survey. This anonymous survey is your chance to compare your business to other professional home cleaning businesses both regionally and across the country.

The survey officially closes tonight (Jan. 25) at midnight EST. Watch for result in a landmark report from your professional association this spring.

If you have not yet participated, click here to take the survey now.

Your "Open Door Policy" - describing that your employees should feel free to discuss work conditions without fear of retribution - apparently extends to the Internet and, more specifically, social media. This comes as the National labor Relations Board (NLRB) has recently ruled on several cases that the employees right to free speech is protected on social media.

The NLRB recently ordered reinstatement of employees fired because of social media posts. This kind of fireable offense is often listed in employers' employee handbooks, but blanket statements instructing employees not to badmouth the company, peers or supervisors in public, apparently infringes on their free speech.

The labor board's rulings, which apply to virtually all private sector employers, generally tell companies that it is illegal to adopt broad social media policies - like bans on "disrespectful" comments or posts that criticize the employer - if those policies discourage workers from exercising their right to communicate with one another with the aim of improving wages, benefits or working conditions.

To read the entire New York Times article by Steven Greenhouse click here.

SBAMany home cleaning companies choose to classify their workers as independent contractor in order to save on labor costs like taxes and liability. However, if your workers do not carry their own liability insurance, advertise their services and work for more cleaning companies that just you, they are NOT independent contractors, they are, in fact, employees.

An Independent Contractor:

  • Operates under a business name
  • Has his/her own employees
  • Maintains a separate business checking account
  • Advertises his/her business' services
  • Invoices for work completed
  • Has more than one client
  • Has own tools and sets own hours
  • Keeps business records

An Employee:

  • Performs duties dictated or controlled by others
  • Is given training for work to be done
  • Works for only one employer

This is an ongoing issue for businesses big and small. FedEx was ordered to pay $319 million in back txes, court costs and penalties after misclassifying their employees for the 2004 - 06 tax years. There are several residential cleaning services currently paying back taxes and penalties for misclassification of employees and the IRS crackdown on misclassification will only intensify.

To get the facts on how you should be classifying your workers, click here. The link will take you to a handy, user-friendly SBA guide on how to determine your workers' classifications.

ARCSI Hot Topic Tuesday: Social Media StrategyBetter Life Maids owner Matt Ricketts, winner of the 2012 ARCSI New Cleaning Company of the Year Award, hosted a Social Media Strategy Hot Topic webinar this week.

"It was a great session and I learned a few things," said former ARCSI Board memebr and ISE Co-Founder Derek Christian, owner of My Maid Service in Cincinnati.

Matt covered how he maximizes participation on Facebook, LinkedIn and Twitter to get his brand out in front of people. While the goal is not always translating "like" to dollars, Matt says, social media can be an important tool for brand recognition and brand management, both important when you ae marketing.

Matt also recommended including social media into your marketing calendar.

You can watch the Social Media Strategy Hot Topic Tuesday Webinar free and on demand by clicking here.

more Calendar

Hot Topic Tuesday: Enjoy Labor Day!

Hot Topic Tuesday: CONVENTION WEEK!


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