Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Register
Community Search
April 19: The Residential Cleaning Connection
Share |

News, Netoworking & Events

The Residential Cleaning Connection

News, Networking & Events for the Cleaning Professional

April 19, 2013 - Vol 4, Issue 8

ARCSI Industry Partners Resources


Clean Max Logo

ARCSI Industry Partner-Moody's Insurance Visit us in Vegas!

Cleaning for a reason

Ernie's Etching

It's That Time of Year

So what does it take to be a member of the ARCSI Board? Each spring our Nominating Committee ponders that question as they begin screening potential new Board members for our fall election. It is a committee that takes their responsibility very seriously. It is not an easy task.

Let me preface my remarks by telling you that staff has nothing to do with the screening and selection process, other than to verify to the Nominating Committee that those who have submitted an application meet the established criteria. All of those criteria are listed in the application, but let me talk about the things that are not listed.

First of all, it takes a rather large commitment to the association. Board members spend their time and their own resources to help guide the organization and help it grow.Obviously, the time they spend working on ARCSI activities is time away from their business. The pay their own way to Conventions and ELCs just like any other member. The commitment is beyond just time and money. It is a commitment to our mission of raising the level of professionalism within our industry.

Secondly, Board members need to think global, see the big picture.They all have a vision of what they would like to see ARCSI become and ideas for how to get there. They also check their egos at the start of each Board meeting; it is never about what is best for them, but rather what is best for the members and the association.The future growth of our association will be fueled by new ideas, new concepts, and a willingness to break new ground.

Third, a willingness to lead by example.That's why you will see Board members at ARCSI Conventions and meetings learning about how to improve their business. Regardless of how long they have been in business, Board members are always looking for new programs and activities that can assist our members at all experience levels.They also are the owners who do background checks, have the proper insurance, provide their employees with the proper training, understand customer service. In short, they run their businesses the right way.

Finally, Board members are problem solvers. While it might seem that ARCSI has been around forever, in the world of associations, we are fairly young. We face daily challenges of how to better serve our members with limited resources. Board members provide the staff with the insight and prospective of a cleaning company owner when we deal with those daily challenges.

So, if you have a commitment to ARCSI, consider yourself a big thinker, are ready to role up your sleeves and lead by example, and are ready to help your association move successfully into our second decade, then take the time to submit an application.

Yes, I know you are all busy folks and don't think you have the time, but where would ARCSI be if those founding Board members and those who have followed had felt that way? Honor their legacy, make the time. The future of your association depends on it.

See you in Dallas....

Ernie Sig

You've started a cleaning business and you're doing well. Or at least you think you are. Only your financial statements know for sure. Do you know how to read them to get the most from these routine reports?

Join former ARCSI Treasurer Kathy Gage, CPA (inactive), owner of Marvelous Maids in O'Fallon, MO, as she demystifies your financial statement and helps you learn how to use these reports to take the pulse of your business. Kathy will share her experience as she moderates this call.

Click here to register now.
Watch for Tweets from The Extreme Business Makeover
Can't be at the big event next week in Dallas? Watch for sound bytes, pictures and tips from Extreme Business Makeover sessions on ARCSI's Twitter feed (@_arcsi) and our Facebook page. Attendees can use #elc2013 to tweet what their up to in Dallas. Watch for tips on marketing, sales, training, and social media all given by the top presenters in their fields.

Missed the Extreme Business Makeover and all the one-on-one networking and business connections that happen there? Then make a commitment today to attend the ARCSI 2013 Cleaning Convention in Las Vegas, November 17 - 21!

Industry and Business News
Get More People to Open Your Email
The 2013 Association Email Marketing Benchmarking Report has a few tips that can work to the benefit of for-profit companies. The report gave detailed information on how to get more people to open your email. It offers the following advice:
  • The more links, the better. More links = more click-through to where you want them to look.
  • It's all about the list. Target your marketing to different segments.
  • Keep your subject line short.
  • What day it arrives does not matter. While Saturday had the highest ope rate, it had the lowest rate of link click-throughs.
  • Ask them what they want. Then listen to their responses.

The Latest on Immigration Reform

The immigration reform bill, introduced Wednesday by four Republicans and four Democrats, is 844 pages long and contains penalties for employes as well as a decade-long path for immigrants in the US illegally to gain citizenship.The bill has significant support from business groups.

"As was the case with immigration legislation from the 1980s, there are going to be many regulations coming out from this bill," said Craig Regelbrugge, vice president of government relations for the American Nursery & Landscape Association. "It's going to be a full-court press by those of us working on the legislation to make sure that these regulations are workable."

Even with the many caveats, the proposal faces months of debate, scores of amendments and potentially significant opposition, particularly in the Republican-controlled House of Representatives.

"It's nothing but a starting point," Senator Charles Grassley of Iowa told reporters on Tuesday. He is the senior Republican on the Judiciary Committee, the panel that will manage the immigration bill.

To read the entire story, click here.
Using PR to Get Noticed
Public Relations (PR) can stymie even the most marketing-savvy business owner. It seems like something you need a professional to fo effectively. Not so, says Jeff Hoffman, writing for "I have used PR as a very effective marketing and advertising tool for many years, for all of my companies," says Hoffman in this article. "And in that time I learned some very valuable lessons."

1. From your perspective, your company is interesting, and your products are the best around. And the reporter you are sending your press release or calling to pitch has heard the same spiel from every company that contacted her this week. Media is interested in one thing:the effect of your product. The lives that have been changed or made better by your company and your product.

2. While the release of your new product is not interesting, the fact that someone achieved something new or notable, that's a story. And if you and your product just happened to be the tool someone used to get there, you indirectly become part of the story, and you're the hero.

Make it about your custmers or potential clients, and what they get from you, and your press release has a fighting chance.

To read Hoffman's entire article on, click here.

Employee Handbooks: Powerful Tools for Your Business

Liz Trotter, owner of American Maid and former ARCSI Board member, moderated a fantastic Hot Topic call on April 16 on employee handbooks (available for free download here). "Your employee handbook is your most important tool," said Trotter during the call, "It allows you to set the tone for your company and avoid trouble by applying policies consistently."

An employee handbook is an important communication tool between you and your employees. A well-written handbook sets forth your expectations for your employees, and describes what they can expect from your company. It also should describe your legal obligations as an employer, and your employees' rights. This guide will help you write an employee handbook, which typically includes the topics below.

ARCSI offers several examples of member employee handbooks in its Member Resource Library, along with sample policies to get you started. All downloads from the Member Resource Library are free to ARCSI members.

For more information on employee handbooks, click here or download the free Hot Topic mp3 file by clicking here.

FTC Seeks to Halt Trade Show Listing Scam

FTC logoThe Federal Trade Commission (FTC) has announced it is seeking to permanently halt a Slovakia-based operation from scamming small businesses and nonprofit organizations into collectively paying millions of dollars to be listed in an online exhibitors directory called FAIR Guide.

After reviewing complaints, the FTC secured a temporary restraining order and asset freeze on the defendants, Construct Data Publishers, which allegedly sent mailings to retailers, associations and other businesses that typically attend trade shows. The mailings mention a specific trade show or exhibition and ask the recipient to check the accuracy of information for the exhibitors directory for the named trade show.

The American Society of Association Executives (ASAE) charged in its complaint to the FTC that the publishers' form suggests that the parties have a preexisting business relationship with the named trade show and that the directory listing is related to the recipient's participation in the named trade show. Buried in the fine print on the form is a statement that by signing and returning the form, the recipient agrees to pay Construct Data/FAIR Guide $1,717 per year for three years.

According to the FTC's investigation, after the form is signed and returned to the defendants, Construct Data/FAIR Guide sends an invoice demanding payment to a Slovakian bank account. "Those who challenge the invoice are told the order cannot be canceled," the FTC said. "Late payments follow, with late fees added, and some organizations pay just to end the harassment."

The FTC said Construct Data/FAIR Guide moved from Austria to Slovakia in 2008 after being sued by Austrian authorities for deceptive practices. To settle the Austrian case, the defendants agreed to stop soliciting businesses in the European Union. The FTC is now seeking to permanently stop the defendants from soliciting trade show exhibitors in the U.S. and require Construct Data/FAIR Guide to refund all fees collected.

ARCSI Announcements

ARCSI is looking for Board of Directors Position Description

Being a member of the ARCSI Board of Directors (BOD) is a large and fulfilling commitment. You will be a high profile representative of the residential cleaning industry. As a Board member you will have a great privilege and opportunity to take what you learn and apply it in your own business. Those who have are realizing rewarding benefits. To take advantage of these opportunities, you must be willing and able to meet all of the requirements below. Board terms are three (3) years.

  1. You must be a member in good standing with all dues and fees up to date.
  2. You must have been a member of ARCSI for at least two (2) years at the time of the Annual Meeting in the year of the election.
  3. You must have attended at least one (1) Annual Convention and one (1) Executive Leadership Conference (national event) in the past two (2) years.
  4. You will be expected to attend at least one (1) teleconference Board meeting each month. The calls last between one and two hours. There are occasional special meetings.
  5. You will be required to attend the annual convention as well as the Executive Leadership Conference in their entirety.
  6. You will be required to attend a three day Board meeting for strategic planning. (usually in January of each year,)
  7. You will be expected to serve on at least one committee and potentially be expected to chair a committee.
  8. You will be expected to fully participate in all events by helping with planning, hosting events, speaking, or keeping a high profile among the members to be sure everyone is feeling included. You may be asked to help set up or tear down event materials.
  9. You may be expected to host an ARCSI luncheon(s) or meeting(s) in your area.
  10. If elected to the Board you will be required to attend the New Board Member Orientation at the 2013 Convention.

Candidate must be willing to commit personal resources for travel and participation in Board and Association functions. All expenses incurred for these trips are your responsibility.

  • You can expect expenses to run between $3000 and $5000 per year.
  • You can expect to spend 5-15 hours per month on ARCSI activities.

Applications must be submitted by July 1, 2013. Click HERE to download the application.

If you have questions regarding the application or have questions regarding responsibilities of ARCSI Board members, please contact the ARCSI Office at 614-547-0887, or Nominating Committee Chairperson Alison Palmer,

Cvent announced on Thursday that ARCSI was the winner of its "Build Your Crowd" contest for the 2012 Cleaning Convention social media plan. Besting 24 other essay entries, ARCSI winning essay laid out the detailed use of social media and the interactive scavenger hunt at the 2012 Cleaning Convention.

"We are thrilled to be recognized at the forefront of social media strategy," said ARCSI Executive Director Ernie Hartong. "We would love for our members to engage with us on Twitter, Facebook, LinkedIn, Pinterest and YouTube. We have a presence on all of those sites. We love hearing from our members any way they contact us, but social media makes it incredibly easy and fast for us to receive and respond to member feedback."

ARCSI's winning plan included an interactive scavenger hunt using the application SCVNGER, regular Tweets from class sessions and pictures from both staff and attendees. Watch for more tweets from next week's Extreme Business Makeover on ARCSI's Twitter feed, @_arcsi using #elc2013.

more Calendar

Hot Topic Tuesday: Enjoy Labor Day!

Hot Topic Tuesday: CONVENTION WEEK!


Association Management Software Powered by YourMembership  ::  Legal